Bros' Gold: Helping men feel comfortable with pink iPhones

25 November 2015, 06:49

I missed this report from re/code a few months ago but it’s hilarious:

“There’s enough guys getting rose gold that it should be called bros’ gold,” said Dan Bentley, a 33-year-old Twitter developer who showed up at San Francisco’s Union Square store as it was opening Friday to switch from an Android device to an iPhone — his first since 2007.

“It’s a little bit girly, but I like it,” said Bobby Evans, 28, of Los Angeles, who arrived at the upscale Grove Mall at 7 pm Thursday for the opportunity to replace his iPhone 6 Plus with the new, rose gold edition.

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