Vintage OS X ad emphasizes Unix power

4 March 2016, 09:45

Do you remember when Apple used to advertise OS X in magazines on the strength of its Unix power? Mac Kung Fu remembers. Click here for a bigger version of the ad.

(It’s actually difficult to overemphasize the importance of Unix in driving take-up for OS X in the early days. Sites like the sadly-departed OS X Hints were started to share tips about getting the most from the Unix side of the operating system, and the Unix components drove many geeks to take-up Macs over PCs – and even to abandon Linux. Commenting on who won the Linux desktop wars, Commander Taco (the guy who founded Slashdot) suggested that it was won by Apple.)

Via @brentmdev




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