There’s been an interesting albeit borderline sexist discussion over on Reddit about how people have encouraged their non-computer-literate partners to upgrade to iOS 9.1 by mentioning there’s hundreds of new Emoji – including unicorns and the middle-finger (and what a fairy tale THAT would be!).
If you’ve somebody who is reluctant to upgrade – and why shouldn’t they be bearing in mind they’ve already been nagged to upgrade four times in the space of a month? – then try mentioning the Emoji. See what happens.
One has to wonder if this is why Apple goes so heavy mentioning Emoji in publicity. If so, hats off to them.