Getting reluctant users to upgrade – just mention emoji

24 October 2015, 04:55

There’s been an interesting albeit borderline sexist discussion over on Reddit about how people have encouraged their non-computer-literate partners to upgrade to iOS 9.1 by mentioning there’s hundreds of new Emoji – including unicorns and the middle-finger (and what a fairy tale THAT would be!).

If you’ve somebody who is reluctant to upgrade – and why shouldn’t they be bearing in mind they’ve already been nagged to upgrade four times in the space of a month? – then try mentioning the Emoji. See what happens.

One has to wonder if this is why Apple goes so heavy mentioning Emoji in publicity. If so, hats off to them.

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